| 01 | DAY 1 | Baseline | Write down the score that would make this year worth it. The bar is yours. | Personal scorecard, in your own words. | SELF | OPEN |
| 02 | MILESTONE | Choose the buyer | Segment users, identify an economic buyer, map current behavior. | Ideal customer profile and interview list. | GUIDED | SEQUENTIAL |
| 03 | MILESTONE | Validate the pain | Run interviews, test urgency, distinguish compliments from demand. | Evidence-backed problem statement. | GUIDED | SEQUENTIAL |
| 04 | MILESTONE | Sharpen the offer | Positioning, packaging, what you do and don't do. | A one-page offer the buyer recognizes. | GUIDED | PARALLEL |
| 05 | MILESTONE | Price it | Anchor pricing to outcomes. Build a simple model. Stop guessing. | Pricing thesis and first proposal template. | GUIDED | SEQUENTIAL |
| 06 | MILESTONE | Earn the first yes | Pilots, contracts, trust signals, and the path to revenue. | Signed pilot, paid pilot, or hard commitment. | GUIDED | SEQUENTIAL |
| 07 | MILESTONE | Deliver the pilot | Onboarding, expectations, weekly check-ins. | First usable, supportable customer experience. | SELF | SEQUENTIAL |
| 08 | MILESTONE | Make it usable | Product QA, friction audits, technical clinics. | Reduced support load, clearer onboarding. | SUPPORT | PARALLEL |
| 09 | MILESTONE | Repeatable motion | Distribution, channels, the second and third customer. | A working acquisition loop, however small. | GUIDED | SEQUENTIAL |
| 10 | MILESTONE | Foundation | Legal, finance, metrics, data-room readiness. | A company that can sell, operate, and raise. | SUPPORT | PARALLEL |
| 11 | ANYTIME | Show & Tell Night | Public evidence, customer stories, founder asks. | Outcomes shared. Next chapter chosen. | PUBLIC | RECURRING |