01
[01]FOUNDATIONREQUIRED
First principles
What we believe and why. The non-negotiables that shape every operating choice.
02
[02]DISCOVERYREQUIRED
Choose the buyer
Segmentation, economic buyer, current behavior. The work most founders skip.
03
[03]DISCOVERYREQUIRED
Validate the pain
Interviews that surface urgency. Signal vs. compliment. When to stop interviewing and ship.
04
[04]OFFERREQUIRED
Sharpen the offer
Positioning that survives a hallway conversation. Packaging that doesn't apologize.
05
[05]OFFERREQUIRED
Pricing
Outcome-anchored. Defendable. Written down. Not negotiated in a panic.
06
[06]REVENUEREQUIRED
Earn the first yes
Pilots, trust signals, contracts a small company can actually sign.
07
[07]PRODUCTREQUIRED
Make it usable
Friction audits, onboarding, the support load you don't see coming.
08
[08]GROWTHREQUIRED
Distribution that fits
Channels you can sustain. Channels that fit your personality.
09
[09]OPSREQUIRED
Foundation
Legal, finance, metrics, data-room readiness without losing momentum.
10
[10]CONTINUITYONGOING
Continue
Why the alumni room matters more than Show & Tell Night.
Full PDF download available at Show & Tell Night. Each chapter expands into a working session inside the program.